A year in review

It took me couple of years to actually be ready to release something onto the market. And 2016 marks the first year I was selling honey delights. I’ve been to a few markets where I had a chance to meet customers in person. I sold a test batch in a souvenir shop and through a partner Internet shop. I sold to regular people, and to companies. I have sold all of my stock for this year, all 300 jars I have made.

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Honey harvest 2015

Our beehives are located spread in several places and far away from the industrial noise of the cars and the city and surrounded by beautiful fields and forests. These are Mõisaküla, Sõmeru and Paekna. Every season, and even every month the taste of honey might change...

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6-0001: Red- and blackcurrant

Our grandfather has a small garden outside the city of Sillamäe where he grows everything ranging from potatoes and carrots to strawberries and rhubarb. This is where we got our rhubarb as well. In late summer and early autumn it’s a please to go there and get lost between the beds and just eat greens, berries, apples non-stop until you’re absolutely full and cannot move.

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5-0001: Sea buckthorn

Sea buckthorn It was like in the James Bond movie: we used encrypted communication to negotiate the price, the place of exchange. In a public place we left the case with money and were then given the location of the truck with berries and keys left in ignition. In...

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4-0001: Strawberry and rhubarb

 Strawberry We've got these strawberries from the local market in Tallinn, and they were brought here from the south of Estonia where they got the most from our northern sun. We didn't know how many strawberries would fit into our equipment so bought 5 kg for the...

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3-0001: Raspberry and Blackberry honey delight

Raspberries The story with raspberries is rather funny. It happened in February 2015. We found Juhani, the owner of Veskikoni farm through the web. He was the only person selling frozen organic raspberries in the amounts we needed. Where else can you buy 20kg? Juhani...

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2-0001: Blueberry honey delight

Blueberries We use only wild blueberries harvested in Estonian forests. These blueberries are significantly smaller than garden berries but the size is compensated by the flavor which is much richer, and you can feel the smell of the berries when opening the jar. Most...

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Marketing for small business

When you're bootstrapping a business every penny counts and I must say I have very tight marketing budget. I try to do most of the things myself and for free. And of course it takes lots of time and effort compared to advertising on Facebook or Google. You can see...

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